Jason Bourne & Helvetica Neue Ultra Extended The trick is that this font looks like a stencil, a form of typography generally associated with street art and industrial life, but because in these posters, it appears in golden color, the original association is subverted and creates a sense of vintage fashion.Īs it was to be expected, this font is not available for free James Bond is not cheap, you know… 9. This is certainly not your average typeface for an action film. While in the upcoming sequel No Time to Die, the movie’s title appears in a variation of Futura Black. Nowadays, the character’s logo tends to appear in the font 007 GoldenEye, designed by Filmhimmel. But this type is no longer in use for the posters of the franchise. Recently, the type CA No Dr was created by designer Thomas Schostok as a tribute to the font used in the first James Bond film, back in 1962. Of course, over more than half a century, the concept of “action film” has varied greatly, and posters have evolved alongside that concept. James Bond & Futura BlackĬonsidered one of the founding members of the spy film sub-genre of action films, agent 007 has been a part of the movie industry for almost six decades.
So to understand how typography effectively affects marketing in the movie poster industry, in this article, we’ll see which fonts some of the highest-grossing action franchises of all time have been using in their posters. It can be difficult to grasp how this theory develops in real life. Sometimes serif styles can also come in handy when the film’s plot revolves around historical issues, or the idea is to give out a sense of sophistication. Most action film posters choose sans serif types in a Bold weight. It also helps that many times, on top of the normal type style, photoshopped effects simulate fire, light, or metal. They are dynamic because they suggest movement and, well… action. The fonts used in this kind of poster are always adrenaline-inducing. Now how are you supposed to mimic those characteristics in a static image? Compositions involving diagonal directional lines, low-angle shots, and actors not looking at the camera will help you… but typography will be crucial.
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